Vocabulary lists

core vocabulary reference sheet provides key words and phrases for the advertising industry. This vocabulary can be used in English for specific purposes classes as a starting point for including vocabulary study relating to the advertising industry. Teachers are often not equipped with the exact English terminology required in very specific trade sectors. For this reason, core vocabulary sheets go a long way in helping teachers provide adequate materials for students with English for Specific Purposes needs. advertisement - ad advertiser advertising - publicity advertising agency advertising agent advertising budget advertising campaign advertising columns advertising consultant advertising dealer advertising effectiveness advertising expenses advertising in the yellow pages advertising man - adman advertising manager advertising media advertising planner advertising poster (GB) - advertising board (US) advertising rate advertising support advertising to sales ratio announcement - press release art director audience audience composition average audience average circulation billboards (GB) - hoardings (US) billsticking - billposting bleed page blow-up body copy - copy booklet brand image broadcasting market coverage mass advertising mass communication mass media - media media buyer media buying media buying agency media department media planner media planning media strategy merchandising misprint mural advertising neon sign news agency newsletter number of copies opinion leaders opinion maker opinion poll order card outdoor sign pay-off peak time periodic pocket edition point of purchase advertising (POPA) point of sale material popularity rating - audience poster (GB) - board (US) posting press agent press cutting - clippings press office brochure campaign briefing campaign evaluation campaign testing campaign turnover caption cartoons to cast circulation classified advertisements to clip clipping agency close-up column column width columnist commercial commercial break communication communication plan comparative advertising complimentary copy consumer acceptance consumer advertising consumer promotion copywriter corporate advertising corporate campaign creative department creativity cross advertising daily paper direct advertising door-to-door advertising economy size press release to promote promoter promotion promotional action promotional campaign promotional costs promotional support publisher publishing radio commercial ratings readership to recall reportage sales incentive salesforce promotion script shop display shop sign shop window short short commercial sketch sky-writing slide slogan socio-economic groups to sponsor sponsor sponsorship spot storyboard strategic planning strengthening of the campaign editor editorial advertising editorial article effective reach exhibitors' area feedback follow-on campaign follow-up campaign frame gag gatefold graphic designer graphics headline high-circulation weekly magazine high circulation house agency house magazine household panel image in-store demo in-store promotion informative advertising insertion - advertisement inside cover jingle key-account manager large print run layout leaflet (GB) - folder (US) leit motiv lettering local advertising magazine circulation mail advertising subheading subliminal advertising subscriber subtitle support campaign supporting promotion tabloid tailor-made promotion target group tax on advertising technical magazine television audience measurement (TAM) test campaign testimonial throwaway - flier tied-in advertising tied-in campaign total ratings trade journal trade magazine transfer (GB) - decal (US) transport advertising TV network TV spot - commercial visual visual appeal visual proposal to visualize visualizer window-dresser window bill window display window streamer zapping Ideas for making presentations http://www.presentationmagazine.com/ http://www.learn-english-today.com//idioms/idiom-categories/business-work/bus-work1-ace-bricks.html Banking 1 balance n. the difference between credits and debits in an account 2 bank charges n. money paid to a bank for the bank's services etc 3 branch n. local office or bureau of a bank 4 checkbookUS n. book containing detachable checks; chequebookUK 5 checkUS n. written order to a bank to pay the stated sum from one's account; chequeUK 6 credit n. money in a bank a/c; sum added to a bank a/c; money lent by a bank - also v. 7 credit card n. (plastic) card from a bank authorising the purchasing of goods on credit 8 current account n. bank a/c from which money may be drawn at any time; checking accountUS 9 debit n. a sum deducted from a bank account, as for a cheque - also v. 10 deposit account n. bank a/c on which interest is paid; savings accountUS 11 fill inUK v. to add written information to a document to make it complete; to fill outUS 12 interest n. money paid for the use of money lent - interest rate n. 13 loan n. money lent by a bank etc and that must be repaid with interest - also v. 14 overdraft n. deficit in a bank account caused by withdrawing more money than is paid in 15 pay in v. [paid, paid] to deposit or put money in to a bank account 16 payee n. person to whom money is paid 17 paying-in slip n. small document recording money that you pay in to a bank account 18 standing order n. an instruction to a bank to make regular payments 19 statement n. a record of transactions in a bank account 20 withdraw v. [-drew, -drawn] to take money out of a bank account - withdrawal n. Company Structure 1 Accounts Dept. n. department responsible for administering a company's financial affairs 2 A.G.M.UK abbr. Annual General Meeting of a company's shareholders 3 board of directors n. group of people chosen to establish policy for and control a company 4 chairmanUK n. person who heads a Board of Directors; head of a company; chairperson 5 director n. a member of the board of directors 6 executive officerUS n. person managing the affairs of a corporation - chief executive officer n. 7 headquarters n. a company's principal or main office or centre of control 8 manager n. person responsible for day-to-day running of a dept.; executive officerUS 9 managing directorUK n. senior director after the chairman responsible for day-to-day direction 10 Marketing Dept. n. department that puts goods on market, inc. packaging, advertising etc 11 organisation chart n. a table or plan showing a company's structure graphically 12 Personnel Dept. n. department responsible for recruitment and welfare of staff or employees 13 presidentUS n. the highest executive officer of a company; head of a company 14 Production Dept. n. department responsible for physical creation of product 15 Purchasing Dept. n. department responsible for finding and buying everything for a company 16 R & D Department n. department responsible for Research and Development of (new) products 17 reception n. the place where visitors and clients report on arrival at a company 18 Sales Department n. department responsible for finding customers and making sales 19 shareholder n. person who holds or owns shares in or a part of a company or corporation 20 vice presidentUS n. any of several executive officers, each responsible for a separate division Contracts 1 agreement n. an arrangement between two or more people, countries etc; contract 2 appendix n. additional or supplementary material at end of contract, book etc 3 arbitration n. settlement of a dispute by a person chosen by both parties - to arbitrate v. 4 article n. a particular statement or stipulation in a contract etc; clause 5 clause n. a particular statement or stipulation in a contract etc; article 6 condition n. anything necessary before the performance of something else 7 force majeure n. superior, power; unforeseeable event excusing one party from fulfilling contract 8 fulfil v: to satisfy a condition; to complete the required task; to fulfillUS 9 herein adv: in here; in this (document etc) 10 hereinafter adv: in the following part (of this document etc) 11 hereto adv: to this (document etc) [eg: attached hereto] 12 heretofore adv: up until now; until the present; before this 13 in behalf of in the interests of (person etc); for (person etc); on behalf ofUK 14 null and void invalid; without legal force; not binding 15 on the one hand on one side - on the other hand on the other side 16 party n. the person or persons forming one side of an agreement 17 stipulate v. to specify as an essential condition - stipulation n. 18 terms n. conditions or stipulations 19 warrant v. to give formal assurance; to guarantee 20 whereas conj: it being the case that; in view of the fact that [in introduction to contracts] Employment 1 bonus n. additional pay given to employee as incentive or reward 2 curriculum vitaeUK n. short account of one's education, career etc; CVUK; resumeUS; resumeUS 3 dismiss v. to remove or discharge from employment; to sack [colloq.]; to fireUS 4 employer n. person or firm who employs people - employee n. person employed 5 fireUS v. [colloq.] to dismiss 6 interview v. an oral examination of an applicant for a job - also v. 7 make redundantUK v. [made, made] to dismiss because of not being needed - redundancyUK n. 8 maternity leave n. period of absence from work (for a woman) when having a baby 9 notice n. advance warning of intention to resign - to give or tender one's notice v. 10 perk abbr. perquisite; something additional to regular salary [eg: free meals; a car] 11 personnel n. the people who work for a firm 12 personnel officer n. manager responsible for recruitment, training and welfare of personnel 13 promotion n. advancement in rank or position - to promote v. 14 prospects n. opportunity for success, promotion etc 15 recruit n. to look for and employ personnel - recruitment n. 16 resign v. to give up a job - letter of resignation n. 17 retire v. to leave employment, esp. because of age - retirement n. 18 salary n. a fixed, regular payment, usually monthly, made by employer to employee 19 staff n. the people who work for a firm or a particular department; employees 20 take on v. [took, taken] to employ; to hire Import-Export 1 bill of lading n. list of goods and shipping instructions; waybill 2 c.&f. abbr. cost & freight: includes shipping to named port but not insurance 3 c.i.f. abbr. cost, insurance & freight: includes insurance and shipping to named port 4 cargo n. goods or products that are being transported or shipped 5 certificate of origin n. a document that shows where goods come from 6 container n. huge box to hold goods for transport - container port n. to containerise v. 7 customs n. 1 government tax or duty on imported goods 2 officials who collect this tax 8 declare v. to make a statement of taxable goods - customs declaration form n. 9 f.a.s. abbr. free alongside ship [includes delivery to quayside but not loading] 10 f.o.b. abbr. free on board: includes loading onto ship 11 freight n. goods being transported; cargo 12 irrevocable adj. that cannot be undone; unalterable - irrevocable letter of credit n. 13 letter of credit n. a letter from a bank authorising a person to draw money from another bank 14 merchandise n. things bought and sold; commodities; wares - also v. 15 packing list n. a document that is sent with goods to show that they have been checked 16 pro forma invoice n. an invoice or request for payment sent in advance of goods supplied 17 quay n. a solid, artificial landing place for (un)loading ships; wharf - quayside n. 18 ship v. to send or transport by land, sea or air - also n. shipment n. 19 shipping agent n. a person acting for or representing a ship or ships at a port 20 waybill n. list of goods and shipping instructions; bill of lading - air waybill n. Insurance 1 actuary n. a person who calculates risks for insurance companies 2 assessor n. a person who calculates the value of something [eg: a building, car etc] 3 claim n. an application for payment under an insurance policy - to make a claim v. 4 comprehensive n. [of an insurance policy] all-inclusive; providing complete protection 5 consequential loss n. a loss that happens as a consequence of or as a result of another 6 coverUK n. the protection given by an insurance policy [eg: public liability cover] 7 employer's liability n. liability or responsibility of a firm for damage caused to one of its employees 8 goods in transit n. property, merchandise or any goods in the process of being transported 9 insurance broker n. agent who arranges insurance; middleman between insurer & policyholder 10 liability n. 1 the state of being liable 2 anything for which a person is liable 11 liable adj. legally obliged to pay for damage, injury etc; responsible - liability n. 12 loss n. death, injury, damage etc that is the basis for a claim - to lose v. 13 loss adjuster n. a person who assesses the amount of compensation arising from a claim 14 policy n. a contract of insurance [eg: a product liability policy] 15 policyholder n. the person to whom an insurance policy is issued 16 premium n. a payment, usually monthly, yearly etc, for an insurance policy 17 product liability n. liability or responsibility of a firm for damage caused by one of its products 18 public liability n. responsibility of a firm for damage caused to a member of the public 19 reinsurance n. the insuring of risk by one insurance company with another - to reinsure v. 20 risk n. 1 chance or possibility of injury, loss etc 2 person or thing causing risk Law 1 attorney n. 1 a person appointed to act for or represent another 2US lawyer 2 barristerUK n. a lawyer who pleads before a superior court 3 brief n. 1UK instructions to a barrister - also v. 2US written statement of facts 4 case n. statement of the facts in a trial, esp. the argument of one side 5 contract n. a formal agreement, usually in writing, between two or more parties 6 court of law n. the place where law cases are heard and decided; court - courtroom n. 7 evidence n. information presented to a court to prove or support a point in question 8 guilty adj. responsible for wrong; culpable - guilt n. not guilty adj. 9 judge n. official with authority to hear and decide cases in a court of law - also v. 10 jury n. a group of people chosen to hear the evidence of a case and give a decision 11 lawsuit n. a trial at court between two private parties 12 lawyer n. a person trained in law and who advises or represents others 13 plead v. 1 to defend a law case 2 to declare oneself to be guilty or not guilty - plea n. 14 sentence n. 1 decision of a court, esp. as to the punishment 2 the punishment - also v. 15 solicitor n. 1UK lawyer advising clients & briefing barristers 2US law officer for a city etc 16 sue v. to start legal action against someone in a court of law - lawsuit n. 17 sum up v. to summarise & review the evidence of a case - summing up n. 18 trial n. a formal examination of a case in a court of law - to try v. 19 verdict n. the formal decision or finding of a judge or jury 20 without prejudice without detriment or damage to a legal right or claim Marketing 1 brand n. a particular make of product - to brand v. - branded adj. 2 consumer n. the person who buys and uses a product or service - to consume v. 3 cost v. [cost, costed, costed] to estimate the price of making a product - costing n. 4 develop v. to create a new product or improve an existing one - product development n. 5 distribution n. the delivering of products to end-users, inc. advertising, storing etc 6 end-user n. the person, customer etc who is the ultimate (and so real) user of a product 7 image n. the concept or perception of a firm or product held by the general public 8 label n. small piece of paper, metal etc on a product giving information about it 9 launch v. to introduce a new product, with publicity etc - product launch n. 10 mail order n. the selling of goods by post - mail-order catalogue n. 11 market research n. study of consumers' needs & preferences, often for a particular product 12 packagingUK n. the wrapping or container for a product 13 point of sale n. the place where a product is actually sold to the public - point-of-sale adj. 14 product n. something made to be sold; merchandise [includes services] - to produce v. 15 public relations n. creation and maintenance of a good public image - public relations officer n. 16 registered adj. registered or officially recorded as a trademark - ® abbr. - to register v. 17 sponsor n. firm supporting an organisation in return for advertising space - also v. 18 S.W.O.T. abbr. Strength, Weaknesses, Opportunities, Threats 19 total product n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc 20 trademark n. special symbol, design, word etc used to represent a product or firm - " abbr. Meetings 1 A.G.M. abbr. Annual General Meeting 2 A.O.B. abbr. Any Other Business [usually the last item on an agenda] 3 absent adj. not here; not at the meeting; not present 4 agenda n. a written programme or schedule for a meeting 5 apologies n. item on agenda announcing people who are absent; apologies for absence 6 ballot n. a type of vote, usually in writing and usually secret- secret ballot n. 7 casting vote n. a deciding vote (usually by the chairman) when the votes are otherwise equal 8 chairman n. the person who leads or presides at a meeting; chairperson; chair 9 conference n. formal meeting for discussion, esp. a regular one held by an organisation 10 conference call n. telephone call between three or more people in different locations 11 consensus n. general agreement 12 decision n. a conclusion or resolution to do something - to decide v. 13 item n. a separate point for discussion [as listed on an agenda] 14 matters arising n. item on agenda for discussion of what has happened as a result of last meeting 15 minutes n. a written record of everything said at a meeting 16 proxy vote n. a vote cast by one person for or in place of another 17 show of hands n. raised hands to express an opinion in a vote 18 unanimous adj. in complete agreement; united in opinion 19 videoconference n. conference of people in different locations linked by satellite, TV etc 20 vote v. to express opinion in a group by voice or hand etc - also n. - to cast a vote v. Money 1 A.T.M. abbr. Automated Teller Machine; cash dispenserUK 2 banknote n: a piece of paper money; billUS 3 billUS n. a banknote; a piece of paper money 4 black market n. illegal traffic in officially controlled commodities such as foreign currency 5 bureau de change n. establishment where currencies of different countries may be exchanged 6 cash n. 1 coins or bank notes (not cheques); 2 actual money paid (not credit) 7 cash dispenserUK n: automatic machine from which clients of a bank may withdraw money; ATM 8 cashier n. person dealing with cash transactions in a bank, store etc 9 coin n: a piece of metal money 10 currency n. the money in general use or circulation in any country 11 debt n. money etc owed by one person to another 12 exchange rate n. the rate at which one currency can be exchanged for another 13 foreign exchange n: the currency of other countries 14 hard currency n. currency that will probably not fall in value and is readily accepted 15 invest v. to put money for profit into business, land etc - investment n. 16 legal tender n: currency that cannot legally be refused in payment of a debt 17 petty cashUK n. a cash fund for small, everyday expenses 18 soft currency n. currency that will probably fall in value and is not readily accepted 19 speculate v. (risky) buying of foreign currency, land etc for rapid gain - speculation n. 20 transaction n. a (usually commercial) exchange; a deal - to transact v. Presentations 1 audience rapport n. relationship of presenter with audience, esp. when good 2 body language n. non-verbal communication through facial expressions, body movements etc 3 Finally . . . Typical word used to signal the last of several points or subjects 4 flip chart n. a pad of large paper sheets on a stand for presenting information 5 For example . . . Typical phrase used to signal an illustration or sample of a particular point 6 handout n. anything (report, sample etc) handed or given to people at a presentation 7 In conclusion . . . Typical phrase used to signal the summing up or final part of a presentation 8 Ladies & Gentlemen Polite phrase often used to address an audience of men and women 9 marker n. whiteboard marker a pen with a broad, felt tip for writing on whiteboards 10 microphone n. electrical instrument that one speaks into for amplification of the voice etc 11 O.H.T. abbr. overhead transparency; sheet of film with image for o.h.p. 12 overhead projector n. device that projects an o.h.t. onto a screen - O.H.P. abbr. 13 pointer n. device (rod or electric torch etc) for indicating things on a map, screen etc 14 screen n. large, flat, reflective white surface on which films, slides etc are projected 15 signal v. to help the audience understand where one is in a presentation 16 slide n. small (usually 35mm) photographic transparency - slide projector n. 17 To start with . . . Typical phrase used to signal the beginning of a particular subject or topic 18 Turning now to . . . Typical phrase used to signal a change from one subject or topic to another 19 visual aids n. things that one can look at in a presentation [eg: films, maps, charts etc] 20 whiteboard n. large, flat, white surface or board on which to write or draw with markers Selling 1 after-sales service n. service that continues after a product has been sold [eg: repairs etc] 2 buyer n. 1 any person who buys anything 2 a person employed by a firm to buy 3 client n. a person who buys services from a lawyer, architect or other professionals 4 close v. to finalise a deal or sale; to make a sale 5 cold call v. to telephone a prospect without previous contact - also n. 6 customer n. a person who buys goods or services from a shop or business 7 deal n. a business transaction - also v. dealer n. 8 discount n. a reduction in the price; a deduction [usually expressed as a percentage (%)] 9 follow up v. to continue to follow persistently; to maintain contact [eg: after a lead] 10 guarantee n. a promise that a product will be repaired or replaced etc if faulty - also v. 11 in bulk in large quantity, usually at a lower price 12 lead n. useful indication of a possible customer to be followed up 13 objection n. a reason given by a prospect for not buying - to object v. seeovercome 14 overcome v. [-came, -come] to overcome an obj-ection to show an objection is invalid 15 product n. something made and usually for sale - to produce v. seeservice 16 prospect n. a possible or probable customer; prospective customer 17 representative n. sales representative person who represents & sells for a firm; salesperson 18 retail v. to sell in small quantities (as in a shop to the public) - also n. see wholesale 19 service n. work done usually in return for payment - to serve v. see product 20 wholesale v. to sell in bulk (as to a shop for resale to the public) - also n. see retail British and American Financial Terms Here are some of the main differences between British and American financial terminology. British American Annual General Meeting (AGM) Annual Stockholders Meeting Articles of Association Bylaws authorised share capital authorized capital stock barometer stock bellwether stock base rate prime rate bonus or capitalisation issue stock dividend or stock split bridging loan bridge loan building society savings and loan association cheque check company corporation creditors accounts payable current account checking account debtors accounts receivable gilt-edged stock (gilts) Treasury bonds labour labor Memorandum of Association Certificate of Incorporation merchant bank investment bank ordinary share common stock overheads overhead profit and loss account income statement property real estate quoted company listed company retail price index (RPI) consumer price index (CPI) share stock share premium paid-in surplus shareholder stockholder shareholders' equity stockholders' equity stock inventory trade union labor union unit trusts mutual funds visible trade merchandise trade